You can find the full agenda for the boot camp below, but you may want to check out the learning objectives first right below the Conversation Prism by Brian Solis.
Learning Objectives
- 1. Understand the “game-changing” transition that has occurred in the world of communication – from traditional media, to social media.
2. Understand how to effectively use the most popular social networking platforms to build a robust online community.
3. Learn how to turn a blog into a digital communications hub to give readers information in the way they want it.
4. Develop key writing techniques that best work with search engines to improve Web site traffic.
5. Discover some of the most exciting new innovations that are revolutionizing communications to put you on the cutting edge.
While this training was done in one day, given more time, I'd spread out over two days.
Agenda
8:30-8:35 Arrive/Welcome
8:35-9:00 Overview
- -What is social media and why is it important?
-How does it fit into a communications strategy?
-How to gauge results?
-How social media is mission fulfillment?
- - Why is it important?
- How to Post
- Writing for the internet
- Key words
- RSS
10:40-12:00 Social Networks
- - What is Myspace and how does it work?
- What is Facebook and how does it work?
1:00-1:45 Social Networks continued
- - Which facet of Facebook should your use (Pages, Groups, Causes, etc)?
- - How to use Flickr
2:40-3:40 Media Sharing continued
- - How to use and post to YouTube
- How to embed media
Image by Brian Solis via Flickr
1 comments:
Hi Aaron,
We haven't met but saw your tweet and this is the kind of work I do with coalitions and service providers so it caught my attention. This is a great outline for the course - very rich and spot on for getting started strong.
It got me thinking, I wonder if something I've been working on would be helpful so I'll offer it here. I like to think of the strategies in terms of connecting, informing (information), communicating, collaborating and publishing. Social Media does get a bit messy but these areas seem to corral things nicely.
So I did a modification to a Who & Why? Worksheet originally developed by David Wilcox (creative commons) to reflect this thinking and then developed a second worksheet, Where and How? to help define where existing strategies are and then links between them (or lack thereof).
These can be used personally or by a group/organization. I value your feedback and insights. These are creative commons so feel free to improve and strengthen if they fit and have value for your course.
It is nice to find your blog and make your acquaintance, virtually :o)
LaDonna
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