Shiner Bock has been my go-to beer these days. Not merely because I prefer darker beer, but because the taste represents a history and a tradition. It's a local flavor that goes back to 1909. Images of Bavarian settlers, the great depression and prohibition. Hope, despair, persecution and freedom. And now...SPUNK.
The Brewery's hype masters, McGrrah Jessee, duped Heineken out of their traditional event sponsorship by passing out free beer koozies to guests heading into the Austin City Limits Festival.
This is win-win for Shiner because they are neither dinged for having to sell $8 beers at ACL, nor are they out an opportunity to advertise to 65,000, 21-40-year old potential beer drinkers.
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